7 conclusions for political campaigns about Zuckerberg’s vision for social media

Since political campaigns rely quite heavily on the services provided by Facebook, his vision merits an intense look. In our analysis, we try to read between the lines and draw conclusions concerning the major impacts of the anticipated shift in Facebook’s strategy.



WinWith.Me's analytical algorithms will tell you on what channels you can most effectively communicate with any given voter; what particular issues are most likely to have a mobilizing impact on the given voter; what types of initiative might be able to draw them into your circle of activists, etc.



One of the major benefits of the understanding generated by the system is that it will give us the tools to maintain engagement, to keep the relationship between politicians and their voters vibrant and pertinent.



Digital technologies make it significantly easier for voters to engage with politicians on a wide variety of channels and, more importantly, in a wide variety of intensities. This allows for the integration into the political-communicative process of a larger segment of individuals than previously.


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